Hog on the Run

Monday, February 14, 2005

The Chip Effect

It's a long lasting tradition in our house to take adverts too seriously. This is generally explained as the chip effect, owing to a long ago comment about a McCains Oven Chips ad showing the sundered potatoes feverishly exercising in order to get fit enough to be oven chips. An aspiration indeed, and I think it was Schpickley's sister who complained, "As if chips would really do that." Bloody good point. To further illustrate this phenomena, I give you:

Kinder Bueno: why would anyone want to eat a chocolate bar that gets some sort of erotic charge out of being consumed? It's disgusting, and reminds me of the cow in The Restaurant at the End of the Universe who, rather foully, wanted to be eaten. I like my chocolate dark, chocolatey, and entirely devoid of any voice demanding that I enjoy her creamy centre. Lick my ripples, fer chrissakes....

Bakers dogfood. Sidekick says "Isn't it a bit shortsighted to put two Dobermans in charge of a top secret dog food store?".

Those goddamned Tesco trolleys. What possible difference would Tesco doing loans make to a trolley's life? People would still shop wouldn't they? Especially if they'd just taken out a loan, right? Flippin' dumb-arse trolleys.

Prawns wearing woolly hats and scarves, with tiny mittens just visible, in what I think was an Iceland commercial. Okay, they were frozen prawns, but it made me want to play with them. Believe me, not everyone finds it funny when you put prawn heads on all your fingers and then make them "talk", some may even find it puts them off their food. Particularly humourless ex-boyfriends. (They have very high voices and tend to sing, if you are going to try it*).

Maybe I'm just taking it too literally.

*Prawns on Fingers, not humourless ex-boyfriends

3 Comments:

Um, reading about you putting prawn heads on your fingers and making them sing in high voices made pop come out of my nose. Holy crap that's hilarious.
Randomly came to your blog - had a read - WOW - you write VERY well - I'm jealous - very nicely done - funny, creative and thought-provoking your posts are!
Keep it up!
I'm all blushing and stuff... Thank you muchly.

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